Eight in Ten U.S. Parents Report They Purchase Organic Products

  • wellsite
  • January 4, 2013 10:14 pm

Washington, D.C., (April 4, 2013)— U.S. families are increasingly embracing organic products in a wide range of categories, with 81 percent now reporting they purchase organic at least sometimes. This finding is one of many contained in the Organic Trade Association’s (OTA’s) newly released 2013 U.S. Families’ Organic Attitudes and Beliefs Study, conducted Jan. 18-24, 2013.

“More and more parents choose organic foods primarily because of their desire to provide healthful options for their children,” said Christine Bushway, OTA’s CEO and Executive Director.

“Consumer trust is on the upswing for organic as the gold standard when seeking to avoid toxic and persistent pesticides, antibiotics, synthetic hormones, genetically engineered ingredients, and additives,” Bushway added.

Not only are more consumers choosing organic products at least sometimes, but the majority of those buying organic foods are purchasing more items than a year earlier. New entrants to buying organic now represent 41 percent of all families – demonstrating interest in the benefits of organic food and farming is on the rise.

Consistent with findings from previous studies, nearly half (48 percent) of those who purchase organic foods said they do so because they are “healthier for me and my children.” Additionally, parents’ desire to avoid toxic and persistent pesticides and fertilizers (30 percent), antibiotics and growth hormones (29 percent), and genetically modified organisms (22 percent) ranked high among the reasons cited for buying organic products.

Awareness of the USDA Organic seal has also grown, with more consumers more likely to look for the seal when shopping for organic products. Moreover, over four in ten parents (42 percent) say their trust in organic products has increased, versus 32 percent who indicated this point of view a year ago. In fact, younger, new-to-organic parents are significantly more likely to report improved levels of trust in organic products.

5 Comments

  1. Darcy says:
    Posted April 23, 2013 at 7:28 pm | Permalink

    Hi there colleagues, how is the whole thing, and what you would like to say
    concerning this post, in my view its actually amazing
    designed for me.

  2. Reputation Management from Overnight Reputation says:
    Posted May 11, 2013 at 2:54 am | Permalink

    I have read so many articles or reviews on the topic
    of the blogger lovers but this paragraph is genuinely a pleasant post, keep
    it up.

  3. dodaj says:
    Posted May 17, 2013 at 8:25 pm | Permalink

    We are a bunch of volunteers and starting a brand new scheme in our community.
    Your website offered us with valuable info to work on.
    You have done an impressive process and our entire
    neighborhood will be thankful to you.

  4. katalog says:
    Posted May 17, 2013 at 10:41 pm | Permalink

    This is a really good tip especially to those fresh to the blogosphere.
    Short but very accurate information… Thank you for sharing this one.
    A must read post!

  5. Devora Tenenbaum says:
    Posted May 26, 2013 at 6:26 am | Permalink

    You could definitely see your enthusiasm in the work you write. The world hopes for even more passionate writers like you who are not afraid to say how they believe. Always go after your heart.


Leave a Reply